We help you show the facts.
KRUT – an information design agency from Finland
Services
KRUT is an information design and art direction agency based in the Helsinki area, Finland. We create fact-based visualisations and do various art direction and graphic design assignments for companies, organisations and publishers. We are experts at information design, visualising data and abstract concepts.
Show, don’t tell. We have a passion for clear communication with beautiful and truthful visuals. We work hard to maintain a combination of good taste, efficient production and most importantly, understanding what is visualised and why.
Cases
Facts and figures – a yearly report can look like a magazine
Here you go - all the figures you need to understand about film production in Finland in 2021. KRUT designed the visuals and report design for the Finnish Film Foundation's yearly ”state of the industry”-style report last spring. In a way, the report is a report on...
Strategy visuals – case Omnia
We've learnt a lot about information design when creating strategy visuals for public organisations and large-cap public companies in the last years. Above is one that the educational organisation Omnia has used since September 2022. In its strategy, the organisation...
Where do Finnish journalists live? A dot density map
Exploring alternatives to choropleth maps (maps where areas are filled with colours according to data), we decided for a dot density map for Journalisti magazine, by the journalists' union in Finland Journalistiliitto Journalistförbund. The data: population by...
Making a website out of an award-winning magazine design – Ulkopolitiikka.fi
Ulkopolitiikka is a quarterly magazine on foreign affairs, published by the Finnish Institute of International Affairs. A key focus was put on long-form reportage storytelling, one of the key elements in the magazine. Also providing all articles from one...
Flow chart for Svenska Kulturfonden
Explanatory infographic: "What happens to my application?" Svenska kulturfonden (The Swedish Cultural Foundation in Finland) is a major funder of education, research, arts and culture in Finland. The yearly value of all the funding the foundation contributes is around...
Visualizations and report design for Nordforsk
Visualizations, cover image, flyer, report KRUT did all data visualisations and report design for the portfolio analysis of NordForsk. The report shows for example how the funding that NordForsk has contributed is spread over different countries, research areas and...
We do visualizations
Infographics, charts, diagrams, explanatory graphics, dataviz… There’s a wide array of terms and names for that we choose to call visualisations. If you’re looking for a picture that explains for example an abstract concept, data or statistics, we offer planning, research and final execution.
Every project has its individual needs. Our visualisation projects range from small to big, repetitive to one-off gigs. Sometimes we join in at a late stage on a well-planned project, sometimes we start from scratch.
What do I actually need? Where should I start? We offer a free consultation session for anyone looking to set up a visualisation project of any size.
KRUT is an information design agency that is specialised in fact-based communication. We work with clients who value honest and clear presentation of information that is based on truthful claims and the scientific method.
It’s more than graphic design
We deliver an array of graphic design, art direction and publishing services needed by anyone working with information that needs a visual form. This can for example be a report layout, WordPress website or webshop, a print magazine design, a responsive user interface (UI) design or a visual identity style guide – we understand the rules of print and digital publishing.
We follow the principles of minimalism and functional design. Every shape, colour and design choice is based in what is published. We take pride in understanding every material we work with and asking you all the questions we need about your work. We communicate clearly with you about deadlines, prices and requirements – you can even leave managing the project to us.
We have 15 years of experience in work for clients such as magazines, publishing companies, and researchers as well as small businesses.
Clients
clients helped
years of operations
About us
Måns Eklund
ART DIRECTOR
An award-winning art director. He has worked with freelance assignments for over ten years with graphic design and web development, and has solid experience on full-time jobs in the busy news production and publishing industries before founding KRUT in 2018.
+358 50 374 2577
Julius Uusikylä
INFORMATION DESIGN SPECIALIST
Master of Social Sciences with solid experience in visual publishing and news design. Experience both in newsroom work and as a freelancer before founding KRUT.
Passionate about making sense, evidence-based communication, beautiful magazines, making data storytelling shine.
+358 40 508 8176