This is information design
Infographics, charts, diagrams, explanatory graphics, dataviz, visualisations… There’s a wide array of terms and names for work that we call information design. If you’re looking for a picture that explains for example an abstract concept or visualises data or statistics, we can deliver planning, research and final execution. We also do report designs and production (see art direction).
In visualisations we strictly follow the principles of minimalism and functional design. It’s based o the idea that Every shape, colour and design choice communicates something. A key part of our assignment is understanding the material we work with and work out the most relevant way(s) of presenting it visually. Our aim is to make every infographic we deliver functional, truthful, beautiful, clear and accessible to all.
We will ask you all the questions needed to fulfil our part of your project. We communicate clearly with you about deadlines, prices and requirements – you can even leave managing the project to us.
Every project has its individual needs. Our information design projects range from small to big, repetitive to one-off gigs. Sometimes we join in at a late stage on a well-planned project, sometimes we give consultation at the grant application or preliminary budget planning stage of a project.
Sometimes your solution is not a single image, dashboard, or a series of infographics. Maybe laying out a concept or finding the right form is the job, and our role can be the one of advisory consultant. We apply information design thinking to every aspect of our work. We look forward to solving your visual challenges!
So, what do I actually need? Where should I start? We offer a free consultation session for anyone planning to set up a visualisation project of any size.
Visualisations and information design references:
Facts and figures – a yearly report can look like a magazine
Here you go - all the figures you need to understand about film production in Finland in 2021. KRUT designed the visuals and report design for the Finnish Film Foundation's yearly ”state of the industry”-style report last spring. In a way, the report is a report on...
Strategy visuals – case Omnia
We've learnt a lot about information design when creating strategy visuals for public organisations and large-cap public companies in the last years. Above is one that the educational organisation Omnia has used since September 2022. In its strategy, the organisation...
Where do Finnish journalists live? A dot density map
Exploring alternatives to choropleth maps (maps where areas are filled with colours according to data), we decided for a dot density map for Journalisti magazine, by the journalists' union in Finland Journalistiliitto Journalistförbund. The data: population by...
Flow chart for Svenska Kulturfonden
Explanatory infographic: "What happens to my application?" Svenska kulturfonden (The Swedish Cultural Foundation in Finland) is a major funder of education, research, arts and culture in Finland. The yearly value of all the funding the foundation contributes is around...
Visualizations and report design for Nordforsk
Visualizations, cover image, flyer, report KRUT did all data visualisations and report design for the portfolio analysis of NordForsk. The report shows for example how the funding that NordForsk has contributed is spread over different countries, research areas and...
Muncipal elections 2019 for Kommuntorget
"Municipal politics is a stepping stone to parliament" This data visualisation shows the newly-elected members of the Finnish parliament 2019 how only ten out of two hundred do not have any background in municipal boards. The infographic was made for the election...